Master in Digital Marketing (MDM) Program

Master in Digital Marketing (MDM)

Unlock your digital potential with our Master in Digital Marketing program at Silicon Valley Institute of Technology (SVIT). Gain hands-on expertise in complete digital marketing learning, including SEO, social media, website development, content marketing, affiliate marketing, and more to thrive in India’s fast-paced digital landscape. Join us and embark on a journey to become a sought-after digital marketing professional.

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About the course

In our Master in Digital Marketing program, we cover all the essential aspects of digital marketing, providing you with a comprehensive understanding and practical skills required in today’s digital marketing world. Our carefully designed curriculum ensures hands-on experience and theoretical knowledge, empowering you to excel in the real-world digital marketing field.

What will you learn

In this course you will learn complete advance level digital marketing in which you will learn all the fundamentals related to digital marketing along with hands on practice

Hands-on practice with real-world projects

Complete advanced-level digital marketing techniques

100% Placement Assistance

Course content

Course Curriculum Includes:

1. Understanding to Digital Marketing

what are marketing and digital marketing?

understanding Marketing and Digital Marketing Processes?

2. Search Engine Marketing (SEM/PPC/Google AdWords)

What is SEM Why SEM
What is Google AdWords Why Google AdWords
Google Network
AdWords Terminologies
How Does the SEM Auction Work
Structure of an AdWords Account
Campaign Types – Introduction to Search, Display (including Videos),
Shopping and Mobile-specific campaign types, and when/why to use them.
Creation of Search Network Campaign
Creation of Google Display Network
Mobile Ad Campaigns
Shopping Campaigns – Introduction

3. Social Media Marketing

Brief to social media marketing
Key steps for social media success.
Social Media Statistics & Strategy
Importance of using essential social media tools
Social media marketing integration.
Creating Content for Facebook & Social Media
Facebook marketing
Facebook advertising
YouTube marketing
Twitter marketing
LinkedIn marketing
Pinterest marketing
Instagram Marketing
Quora Marketing
Snapchat Marketing
Document Sharing Site
Overview of Online Reputation Management (ORM).
Social media measurement and reporting.

4. Search Engine Optimization

Introduction to SEO
Organic Search vs. Paid Search Results
Keyword Research
On-page SEO
HTML Basics
Technical SEO
Mobile SEO
Off-page SEO
Link Building
Social SEO
Local SEO
SEO Audit, Tools, Measurement
Algorithm Updates
Measurement with Google Analytics

5 . Email Marketing

Setting-up an Email Marketing Machine
ISPs, Hosting Facility and MTA
IP/DNS and Shared vs. Dedicated IPs
MX Record, Whitelisting, Response Handlers and Bounces
Effective Email Content
Customer Acquisition Strategies
Effective Creative Introducing
Nurturing & Automation
Resources to do situational analysis and progressive updates
Email Automation

6 . Website planning/Creation/Optimization

Webpage and website
Basics of HTML
Other languages for website creation
Common tag
PHP Based Platform
What is a webpage
Types of Website
Difference between Blog and Service Webpage
WordPress
Difference between themes and plugins
Posts vs pages
Category vs tags
General Customization
What is WordPress
How to change theme in WordPress
How to use plugin
How to install WordPress
How to upload Demo content
How to install premium plugins
Difference between Free themes and premium themes
Create Posts and Pages

7 . Inbound Marketing

What is Inbound Marketing
Inbound Marketing Process
Content Marketing Concepts
Landing Page Design Concepts
Strategies for Inbound Marketing
Tools for Inbound Marketing
Using a CRM
Delight your Customers

8. Affiliate Marketing

Understanding Affiliate Marketing
Google Analytics
Banners, Promos, Discounts
Email campaign
Campaign measurement and Tracking

9. Mobile Marketing

Understanding Mobile Devices
Impact of Mobile Marketing in Social Media
Mobile Marketing Analytics
Mobile Apps Engagement
Growth in the Mobile Industry
Promoting Site in Mobile Apps
Benefits of Mobile Marketing
Targeting Options in Mobile Apps
Mobile Marketing Goals
Mobile Ad Formats
Reporting in Mobile Ads
Google AdWords

10. Content Marketing/Blog Management

What is Content Marketing
How many types of Content Marketing
What is a writer
Difference between Informative and Potential Content
Content Marketing Do’s and Don’ts
Content Planning
Final words on your Strategy
How to generate leads through potential content
How to target potential customers through right content
Find right keywords for content marketing
Effective content marketing strategy
Let’s talk about strategy for content marketing
Analyzing the keyword for content

11. App Marketing/App Store Optimization

What is App Marketing
App Store Optimization
How to decide Target Cost Per Install
How to increase install in Play Store
How to generate downloads through Facebook
How to make business from mobile marketing
Effective mobile marketing strategy
Create iOS and Android App Ads
How to lower Target CPI
How to target potential customers through search engine marketing

12. Web Analytics & Reports

Introduction
Google Analytics
Getting Started with Google Analytics
How Google Analytics works
Content Performance Analysis
Visitors Analysis
Social Media Analytics
Actionable Insights and the Big Picture
Social CRM & Analysis
Digital Analytics
Platform Principles

13. Online Reputation Management (ORM – 21)

What is ORM
Why ORM is important for your business
Factors of Online Reputation Management
Negative effects of bad online reputation
How to get customer reviews
Monitor Online Conversations
Don’ts of Online Reputation Management
Do’s of Online Reputation Management
How to Improve Your Reputation
Tools of Online Reputation Management
Introduction to Google Alerts
Different Types of Google Alerts

14 . E-Commerce SEO

What is E-commerce SEO
Understanding of Best product keywords
How to index product in search engine
Rank on Potential Keywords
Increase Quality Backlinks
What is Ecommerce Marketing
Difference between Normal SEO and Ecommerce website SEO
What is the role of reviews in ecommerce marketing
Product presentation and “ROI” parameter
How to think as a customer
Boosting sales
How to increase ecommerce sales through Facebook
Ecommerce basic concepts
How to promote large products in single click
Effective strategy plan for Ecommerce website
Cart development techniques

15. Video Marketing/Video optimization

Media buying & selling
Video Marketing
Video Optimization

16. Digital Marketer as a Freelancer

What is Freelancing
Top platforms for Freelance digital Marketers
How to get project on Freelancer
How to get project on Upwork
How to Create gigs on Fiverr
How to generate sales on Fiverr

16. Lead Generation

Attracting your potential customers into conversion funnel
Converting your prospects into leads using emails
Role of Conversion
Conversion Optimization Patterns for Engaging website Visitors
Lifecycle Emails

17. Google AdSense

What Is Google AdSense
Difference between Google AdWords vs Google Analytics
How much minimum traffic i need for Google AdSense approval
Which sizes for AdSense is very effective
How to create google AdSense account
Different types of Ad unit
Plugin for AdSense integration
AdSense Reports Study
Difference between Google AdSense vs Affiliate Marketing
What is CPC
Easy steps for Google AdSense

18. Earn Certification and Prepare for Interview

What is an Interview
Tips to clear an Interview
Common Interview questions and answers
Digital Marketing Interview Questions and Answers
Resume Building Guide
Attempt for Digital Marketing Global Certification Exam
Start applying for Jobs

About this course:

Total Seats

Duration:

2hrs/day (Mon-Fri)

Free tools

Worth 80K

SVIT Benefits:

Get Complete Syllabus of 80+ Course Modules

DOWNLOAD SYLLABUS (.PDF)

Tools Covered in Our Master in Digital Marketing (MDM) Program

We offer comprehensive training on over 20 industry-leading tools utilized by digital marketing experts and agencies nationwide. These tools provide invaluable analytical insights and automation capabilities, empowering you to shape and optimize your brand’s journey effectively.

AI-Powered Tools Covered in Our Digital Marketing Course

AI tools have revolutionized digital marketing, delivering instant results with just a click. Explore the AI tools covered in our online course, designed to elevate your skills and differentiate you in the competitive industry.

Career Paths After Completing Master in Digital Marketing (MDM) Course

Unlock a plethora of high-paying job opportunities in SEO, Social Media Management, Google & Meta Ads, and Content Marketing upon graduation from SVIT digital marketing program. These sought-after job roles not only promise competitive salaries but also pave the way for a bright and prosperous future in the dynamic digital marketing landscape.

Entrepreneur

Upon completing our program, you'll have the tools and strategies to build and grow your own business, leveraging your digital marketing skills to attract customers, drive sales, and establish a strong online presence.

Content Marketer

Develop and execute content strategies to attract and engage audiences through blogs, videos, infographics, and other formats.

Social Media Manager

Create and manage social media content and campaigns across various platforms to increase brand awareness and engagement.

Digital Marketing Manager

Oversee all aspects of a company's digital marketing efforts, including strategy development, campaign execution, and performance tracking.

PPC Specialist

Manage pay-per-click advertising campaigns on platforms like Google Ads, Bing Ads, and social media to drive targeted traffic and conversions.

Freelance Digital Marketer

Work independently or as a contractor, offering digital marketing services to clients across various industries.